Specific Expectations
1. analyze various media messages, e.g., radio, television, photography, Web or print, and describe the impact of the various messages from a personal, community and national perspective
1.1 describe the various roles of media; e.g., advertising, role modelling, stereotyping, cultural representation, propaganda, consumerism
1.2 identify a current issue of media interest and describe its impact from a personal, community or national perspective
1.3 identify and describe the media format(s) used to present selected commercially produced messages and the impact of the media on the effectiveness of message delivery
1.4 develop and apply criteria to compare the anticipated effectiveness of media selected for delivering the message to the actual effectiveness of the result (audience reaction)
2. design and produce a simple message, and communicate it through a specified media; e.g., print, audio, video, animation or combination 2.1 develop a plan for producing a message in specified media or multimedia; e.g., consider target audience, intent of message, type of media
2.2 use appropriate planning procedures for selected media; e.g., storyboard, script, outline, shot list, thumbnails, composites
2.3 produce a specified media message from a personal, community or national perspective in one or more media formats; e.g., commercial or advertising layout, news item or interview (audio, video, print or combination), public service announcement, billboard design
3. identify copyright restrictions and permissions and put them into practice
4. present a selection of work completed in this course to an audience
4.1 discuss work regarding:
- 4.1.1 how the elements and principles of design help facilitate good composition in his or her work
- 4.1.2 the technical and creative aspects of the work; e.g., quality, uniqueness
- 4.1.3 areas of concern/difficulty (if applicable)
- 4.1.4 meeting school and community standards; e.g., appropriate language
- 4.1.5 the use of tools and equipment
6. demonstrate basic competencies
6.1 demonstrate fundamental skills to:
- 6.1.1 communicate
- 6.1.2 manage information
- 6.1.4 think and solve problems
